• 6140 Stoneridge Mall Rd, Pleasanton, CA 94588, USA
  • Full-time

Company Description

DeltaTrak, Inc. is an industry leader in cold chain management solutions, environmental monitoring instruments and food safety products. DeltaTrak delivers our strategic partners in the food and food service industries, as well as life sciences, chemical, and aerospace industries the ability to track and trace their assets through the entire supply chain. Our industry reputation for cutting edge innovative solutions are in such high demand that DeltaTrak is expanding our marketing and sales force to meet the needs of our customers.

Job Description

This position shall drive new business development, product/solution development and product life cycle management from concept through commercialization for projects/products/solutions assigned. This position shall have responsibility to assure go-to-market product introductions are effectively achieved. In this role, the position shall also provide sales enablement, go-to-market strategies and programs, market definition and segmentation, establish product positioning, and develop early customer relationships. This is a highly visible position that interacts with all levels of the company. Responsibilities are as follows:

  • Conduct research and investigation into new market opportunities and new solution/product development;
  • Develop and write new business models for new solution/products;
  • Participate in sales strategy development, identify, qualify and build relationships with key suppliers and customers in target markets;
  • Create and develop product definitions, write ECRs (Engineering Change Requests) to specify new product requirements and solution offerings;
  • Conduct research and manage competitive product/solution analysis and positioning;
  • Develop and implement go-to-market programs using marketing department resources;
  • Develop and manage marketing activities for assigned products/solutions;
  • Manage sustaining product management activities for assigned products/solutions throughout the life cycle;
  • Be the public voice of DeltaTrak Inc. at trade events and association meetings for the assigned products/solutions;
  • Use Marketing department resources and skills as assigned;
  • Participate in meetings to understand our business directions, goals and objectives, learn our solutions;
  • Achieve target revenue goals in conjunction with sales for DeltaTrak products and multi region projects in the assigned product area of expertise;
  • Conduct joint sales calls for strategic customer prospects and opportunities;
  • Support inside sales and application engineers, and assist in their training;
  • Support regional sales managers on territory strategy for assigned products;
  • Develop annual product plans for products assigned within the assigned geographic region;
  • Update all product plans annually based on specific actions identified per yearly plan;
  • Manage product pricing strategies and pricing agreements within assigned geography;
  • Own technical specification writing for assigned products and drive technical specification work for assigned product portfolio;
  • Serve as application mentor to customers, channel, inside sales, and application engineering;
  • Responsible for demand creation with channel;
  • Lead product trouble shooting when required to support customer, channel, and sales;
  • Support product literature creation;
  • Identify assigned products total potential for DeltaTrak and update annually;
  • Track all assigned projects or work in conjunction with company’s project manager to ensure all assigned projects are up-to-date weekly;
  • Responsible for providing annual feedback to management team on competitors and market dynamics

Qualifications & Skills Required

Successful candidates must have the following qualifications:

  • BS or greater preferably in Marketing, Business Development or Engineering;
  • Must have demonstrate a strong leadership ability;
  • 7 years mix of business development, technical program management, product management and partner management experience;
  • Experience in presenting to senior management internally and externally;
  • Excellent verbal, written and computer skills;
  • Strong strategic and analytical thinking skills;
  • Ability to work in a fast-paced environment;
  • Ability to cooperate, work and communicate with all departments of the company in a friendly and professional manner.
  • Previous experience in a job position where Product Marketing was required 95% of the time;
  • Previous experience in a job position where Business Development was required 95% of the time;
  • Ability to handle a high work load and meet deadlines;
  • Excellent communications and interpersonal skills;
  • Ability to maintain the highest level of professional integrity and confidentiality;
  • Requires 15 to 20% travel to meet with end user customers, channel, and sales;
  • Ability to develop account plans and project pursuit strategies for strategic customer prospects and opportunities with minimal guidance from management.

Additional information

DeltaTrak, Inc. offers a competitive salary and full benefit package (including medical, dental, vision, life and 401K), and personal time off (PTO). Please visit our website at www.deltatrak.com for more information on our products and services.


Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Please Note: Available positions may vary by location. DeltaTrak is an EOE/AA employer. Bilingual candidates are encouraged to apply.